Brand Manager Fuels CR
Vivo Energy, Guinea

Job Purpose:

Responsible for developing plans and executing projects and initiatives that support the broader short and long-term marketing strategy in fuel and CR areas. Works in collaboration with other internal stakeholders to ensure that the brand remains relevant to consumers and that all initiatives support the brand promise. Additionally, takes a lead in managing vendor partners and communication agencies, and all aspects of their projects.

Principal Accountabilities:

Marketing Plan

• Create and execute the brand strategies and marketing plans for the brands, including managing both the existing product portfolio and new product launches
• Leading the strategic planning process for the assigned brands based on key consumer insights to enhance current portfolio and improve communication with consumers.
• Manages the day-to-day activities associated to all marketing efforts, including, project management, creative development, cross-functional implementation, campaign preparation, implementation and follow up. Reporting of post campaign.
• Leverage knowledge of business, category and brand marketing strategy into actionable marketing strategies and plans to deliver against the company’s business objectives.
• Collaborates with a wide variety of functional areas such as sales, editorial, marketing, design, and operations to develop, coordinate and execute specific marketing plans for each assigned title.
• Implementing the marketing plans by working with internal and external suppliers to deliver in a timely manner and on budget.
• Participate in key sales and marketing presentations as necessary.
• Responsible for the implementation of a competitively advantaged, affordable and exciting Loyalty scheme in the agreed scope.
• Designs amp; implements attractive and successful promotions that meet ROMI expectations and achieve business amp; marketing objectives.

Brand

• Maintains brand integrity across product lines, advertising, and all other internal and external communication as it pertains to assigned brand.
• Develops and manages the Brand platform to include a definition of the brand vision, promise and value proposition as well as positioning, personality, voice, tone and manner, behaviors.
• Be the most knowledgeable resource in the company as it relates to the brands and champion the brand throughout the organization, with partners and external agencies.
• Manage brand guidelines to ensure all vendors and internal audiences follow them and update them as necessary.
• Assist in monitoring brand health metrics and support the development of new brand tracking across businesses.

Media/Advertising

• Works closely with all relevant Media departments to integrate media mix plans.
• Develop and execute national advertising and promotional activities to effectively communicate the strategic positioning and lifecycle development of products to customers.
• Assist with management of third-party agencies.

Research

• Lead insight gathering research into consumers and competitive category to secure knowledge that can be utilized to enhance and evolve the brand. Leverage consumer insights to develop brand and product positioning.
• Produces competitive analysis materials comparing product with its key competitors.
• Working closely with distribution partners and Marketing Research companies to obtain relevant information, including the development and implementation of brand audit studies and focus groups.

Financials

• Monitoring and analyzing business performance vis-à-vis business goals (awareness, share of markets, consumer diagnostics, profitability, etc.) and the competition.
• Assist with financial projections and budgeting process.
• Manage budgets and financial related to marketing campaigns.

Key Challenges:

• The incumbent will be responsible for driving forward the business in the OU Structure and will need to work very closely with other sales, financial, technical, operation and marketing colleagues.
• Implement Marketing programs in order to improve the profitability of the business
• Highly mobile role, will need to spend significant time traveling in the Country.

Requirements

Job Knowledge, Skills amp; Experiences:

• Marketing professional likely to have proven brand management experience.
• Category knowledge in Fuel, card, loyalty and convenient retailing while not essential is an advantage
• Good understanding of

Job Rewards and Benefits